The West Brom has chosen The Kaleidoscope Plus Group as their charity of the year for 2017 after staff at the building society voted in support.

The West Brom is the leading regional building society in the Black Country and Birmingham, and the 7th largest in the UK with over 446,000 members to date.

Our Chief Executive is grateful for the support and believes it will only make a positive impact.

She said: “We cannot do our work without the support of organisations such as the West Brom.

“They have a wonderful reputation for helping community causes and I know together we can change the lives of the many people in distress who come to us for assistance.”

Group Finance and Operations Director at the West Brom, Ashraf Piranie thinks supporting The Kaleidoscope Group is a great way to support the community.

He said: “As a building society it is important that we support the local community and causes that have the potential to impact both our members and our colleagues.

“The Kaleidoscope Plus Group plays a pivotal role in putting mental health as much in the public domain as physical health.

“The fact that West Brom staff took the time to vote says much about the way helping people in difficulty is something we really care about.”