James is a retired professional footballer who enjoyed a career spanning over 16 years and over 400 senior games, including spells with West Bromwich Albion, Watford, Leicester City and Walsall.

Following his retirement, James now spends his time pursuing his other business interests, particularly, his My Farewell venture.
My Farewell is a discreet and secure service which allows individuals to create a video message or life story, to be passed on to family and friends at a time of their choosing, whether that’s now, or when they have passed away to comfort them.
James is also keen advocate for a host local charities across the West Midlands.