Our Senior Leadership Team

Monica Shafaq – Chief Executive Officer

Monica has been involved with the charity sector for a number of years and has been the CEO of since 2010. Under her leadership, KPG has been awarded a place on the ‘Sunday Times Top 100 Companies to Work For’ every year since 2015.

Monica holds a MSc in Housing and previous to her employment with KPG, spent several years working in the social housing sector.


Committed to promoting the role of women and Black and Minority Ethnic individuals in leadership roles, she has chaired the Association of Chief Executives of Voluntary Organisation’s national Black and Asian Leadership Special Interest Group and has also been involved in a national group addressing Governance in the Third Sector.

Throughout her career, Monica has held a number of non-executive roles and currently sits on the boards of Birmingham County Football Association, Citizen Housing, West Bromwich Albion Women’s’ Team and Kidderminster Harriers where she has lead responsibility for equality and mental health. She is also a member of the Premier League’s Equality and Diversity Panel. In February 2021 Monica was appointed as one of the first women, and first woman of colour, to the Professional Footballer’s Association Charity.

Monica became an honorary member of The Leaders Council of Great Britain and Northern Ireland in recognition of leading a multi-disciplinary charity on firm ethical values. She has been included on the Top BAME 50 under 50 Entrepreneurs of 2020 list for supporting BAME communities and highly commended for concept and innovation. She is the winner of the ‘Behind the Scenes’ category (2020) Asian Sports List award, is included on the Top BAME 50 under 50 Entrepreneurs of 2020 list for supporting BAME communities and is a finalist in the Sports category of the Asian Women of Achievement Awards 2021.

Follow Monica on Twitter: https://twitter.com/MonicaShafaq

Alison Francis – Director of Finance and Resources
Alison Francis joined KPG in October 2019. As Director of Finance & Resources she is responsible for leading on Finance, Facilities, Risk and Governance.

Before joining The Kaleidoscope Plus Group, Alison had more than 25 years’ experience in management and accounting at a senior and board level, including within the FTSE 100 company in the Oil & Gas Industry.

Her work is focused on ensuring long-term financial sustainability, compliance with external and internal requirements, as well as driving improvements by highlighting opportunities for better ways of working.

Cashain David – Head of Operations
Cashain joined KPG in 2021 with over 20 years’ experience working in senior executive teams across a range of voluntary, private, and public sectors. His work has included a focus on delivering services for vulnerable and hard to reach individuals through social prescribing approaches.

As the previous co-chair of Safoa, the National African Caribbean Mental Health Network, Cashain was part of a team that delivered international and national conferences for member organisations and developed skills training workshops for small culturally sensitive businesses.

Cashain is a graduate of the Nye Bevan award for Executive Leadership from the NHS Leadership Academy.

Gary Wheway – Head of Fundraising and Business Development
Gary has had a highly successful and accomplished in business development as both employee and business owner and freelance consultant. He was previously Director of Regional Fundraising and part of the national income generation council for the RSPCA.

Gary is passionate about creation and delivery of sustainable revenue streams through efficiency and innovation that make a real difference to not-for-profit organisations.

Charlotte Lilley – PR & Communications Manager
Before joining the Kaleidoscope Plus Group in April 2021, Charlotte trained as a journalist with the Express & Star and covered a wide variety of news stories across the Midlands. In 2012 she won the Express & Star award for recognition of outstanding achievement for her newswriting and journalism.

Charlotte made the move into PR in 2015 joining Compton Care (formerly Compton Hospice). She saw the Wolverhampton-based charity through a huge rebrand and worked on numerous campaigns, appeals and events to help it achieve its yearly £10m income.