Kidderminster Harriers FC and leading mental health and wellbeing charity Kaleidoscope Plus Group proudly forged the first partnership of its kind in National League football in 2020 to address issues preventing people from accessing mental health services, particularly in football where there are clear barriers.
The charity is the club’s first team shirt sponsor for the 2020/21 season.
Mental health is a huge stigma within the football community and the partnership is designed not only to encourage people to talk about mental health but also to signpost them to relevant services, which is crucial in recovery.
Neil Male, Kidderminster Harriers CEO said: “We’re thrilled to have The Kaleidoscope Plus Group as our shirt sponsors for the season ahead. Mental health is still a huge stigma within the football community, even though it’s relevant to everyone in sport, even at the elite level.
“We want to work with players from the grassroots up to our first team, to educate them that it’s okay not to be okay. Communication is vital and we always encourage every member of the Kidderminster Harriers family to be open about their mental health and how they’re coping with the many challenges they face – The Kaleidoscope Plus Group being there to help is a huge part of that, which makes this a perfect partnership.”
The message has reached a huge audience through exposure at the home ground, social media platforms and streaming services reaching well over 100,000 people.
Through promoting mental health awareness and crucially, referring to services, this partnership has resulted in members of the football community accessing KPG mental health services that have said they otherwise wouldn’t have reached out for support.
We are proud to be partners and will continue to collaborate to facilitate real change for this critical issue.