The Kaleidoscope Plus Group has moved!

Leading health and wellbeing charity, The Kaleidoscope Plus Group, is delighted to announce they have acquired both a new head office and service delivery venue, right in the heart of West Bromwich town centre.


Today (Tuesday 7 May), the charity relocated to its two new offices on West Bromwich High Street as part of a long-term strategic plan to create a more sustainable charity and support more people across Sandwell.

The Kaleidoscope Plus Group, CEO, Monica Shafaq, said: “Our two new premises on West Bromwich High Street represent a great opportunity to move closer to promoting positive health and wellbeing to more people.

“It’s always been my long-term aspiration for us to be based in the heart of West Bromwich and I’m delighted to say this dream is now a reality.

“Similarly to when you move into a new home there is plenty of work to be done to get the two facilities to the standard we want to and give it that unique Kaleidoscope feel, however this is a really positive step forward for the charity.”

The two buildings will now undergo a major redevelopment programme, ahead of an official opening later this year.

The move will enable the charity to provide inclusive and inviting space open to service users, volunteers, staff and partners and will help bring the community closer together.

The two premises were previously owned by close friends of the charity, local building society the West Brom.

Located at 321 High Street and Dartmouth Square respectively, they served as branches in the town, but came vacant after the building society moved its branch facilities to the New Square Shopping Centre. From the 1920s to the 1970s, 321 High Street was also the West Brom’s headquarters and became known as ‘the Home of Thrift’.

Monica was keen to thank the staff at the West Brom in making the move as easy as possible.

She said: “This move would simply not have been possible without the incredible help and support of our friends at the West Bromwich Building Society, and I think it perfectly shows how they always go above and beyond to support the local community.

“I would like to thank them for making this all possible and their patience and understanding throughout the process has been first class.”

Ashraf Piranie, the West Brom’s Group Finance and Operations Director, added: “Our partnership with The Kaleidoscope Plus Group started when colleagues chose them as our nominated charity and the money we raised helped to establish a new bereavement service for those affected by suicide.


“We are proud to continue the relationship and assist with their relocation plans so that people in the community have convenient access to the charity’s vital services should they need them.”