C-lYma9WAAYlOQx We teamed up with the West Bromwich Albion (WBA) Foundation to deliver UpFront.

Established in 1991, the WBA Foundation works in partnership with WBA Football Club (official charity partners of The Kaleidoscope Plus Group), using the medium of football and the kudos of the football club to provide sporting and educational opportunities to the most disadvantaged members of our local community.

UpFront is an initiative which aims to equip both primary and secondary school students with the tools they need to manage their mental health and emotional wellbeing.

The initiative allows school students to talk about mental health and normalise it, whilst teaching coping strategies to the students for their day to day lives when they’re struggling with their wellbeing.


During the Easter academic term, 12 schools took part in the UpFront initiative including Sandwell Academy, who were established in 2006 and achieved an ‘Outstanding’ rating in their most recent Ofsted inspection in 2014.

Wellbeing Worker from the WBA Foundation, Sophie Broad delivered the wellbeing sessions, teaching the children and young people a variety of mindfulness techniques designed to boost wellbeing.

She said: “I taught all the pupils I met a range of simple mindfulness techniques so that whenever they were feeling stressed and anxious, they could use these techniques to help them to relax.”

Director of Operations at The Kaleidoscope Plus Group, Claire Dale was a supporto of the UpFront initiative as the programme encouraged children to speak about their feelings more openly.

She said: “With 1 in 10 young people experiencing mental health problems and 70% not receiving sufficient interventions at a young age, it’s fantastic that school children are being shown how recognise signs and symptoms of anxiety and stress.

“The potential impact the UpFront initiative could have on children and young people moving forward will be creating positive changes for future generations resulting in an improvement of our future adults mental health and wellbeing.”